As Republicans, we need to make some simple points to people who are rich and poor, Black and White: Our approach will make a better life for you and your family. We won't give you a handout, but we will give you a hand up. The success of your life depends not on government, but on your own initiative and hard work. If you have those qualities, we will support you every step of the way.
Above all, we need to avoid talking people to death. Our points have to be simple and clear.