The way John McCain can win the general election is to emphasize in word and deed that he's a superior human being. In The Almanac of American Politics (2008), conservative guru Michael Barone, who disagrees with McCain on several issues, says the following about him:
"For many Americans, John McCain is the closest thing our politics has to a national hero, a presidential candidate widely admired in 2000 and an independent leader of great force in the years after. His personal story is a dramatic one, told beautifully by Robert Timberg in The Nightingale's Song and by McCain himself in the 1999 bestseller Faith of My Fathers."
"McCain is the son and grandson of Navy admirals, a decorated Navy pilot himself. He volunteered for service in Vietnam and in July, 1967, was injured in a flight deck explosion on the carrier Forrestal. He could have returned home, but refused, and in October, 1967, was shot down over [North] Vietnam. He spent five-and-a-half years, most of it in pain and torture, in Communist prisoner of war camps. He refused to be let out ahead of those who had been in longer when he was offered release because of his father's rank."
"McCain returned to the United States in March, 1973. His final assignment in the Navy was as Senate liason. In 1980, he retired and moved to Arizona, his wife's home state. In 1982, he ran for an open House seat. Attacked as an "outsider," he responded, 'The longest place I ever lived was in Hanoi.' He led 32% to 26% in a four-way primary, and won the 1982 and 1984 general elections and then the 1986 Senate contest easily."
If John McCain runs as that man, which should be fairly easy, because he IS that man, he has a good chance to win. He's a hero, and Hillary Clinton (like Barack Obama) is not. McCain must continue to run as an exceptional human being, someone whose life is a model for all Americans.
McCain will not win on his "positions." Instead, he will win on personality and character. To the end, surrogates -- like Rudy Giuliani and Arnold Schwarenegger, as well as the two Georgia Senators (Saxby Chambliss and Jonny Isakson) -- can play important roles in citing McCain's key qualities.
In short, the best approach is for John McCain is to run as himself. For someone like Hillary Clinton, the best strategy might be to run as someone else. The American people vote largely on likability, courage, and integrity, three areas where she's lacking.
I hope everyone who visits this site will visit the following site for McCain volunteers: